Jelly Roll Urges NHL Stars to ‘Rise Up’ With 2026 Stanley Cup Playoffs Anthem

Jelly Roll has teamed up with the NHL to deliver the 2026 Stanley Cup Playoffs theme song, “Rise Up.” The Amazon Music Original track is set to become a staple of the postseason, featured prominently in game broadcasts, in-arena integrations, and across various NHL digital and social media channels. The song is currently available to stream exclusively on Amazon Music.

An accompanying music video showcases Jelly Roll alongside the iconic Stanley Cup and a montage of high-octane NHL highlights. Fans can also look forward to a documentary short detailing the making of the video, which will feature appearances by NHL stars Jack Eichel of the Vegas Golden Knights and Seth Jarvis of the Carolina Hurricanes, scheduled for release in June.

“This song was written for the guys grinding every night for the Cup,” Jelly Roll said in an official statement. “This isn’t just the theme song of the NHL Playoffs. This is their song. It crawls over your skin, that dirty, swampy, nasty, distorted rock and roll.”

Steve Mayer, president of NHL Content and Events, praised the collaboration, noting, “Jelly Roll doesn’t just make music. He sets a tone, and it’s exactly right for the Stanley Cup Playoffs. Watching him experience the Stanley Cup for the first time was a special moment. This collaboration with Amazon Music places hockey at the center of their culture, and it’s been a pleasure working together and seeing this video come to life.”

Tom Winkler, head of publisher, songwriter, and society relations at Amazon Music, echoed these sentiments, stating, “Amazon Music’s collaboration with the National Hockey League reflects our shared commitment to elevating the Stanley Cup Playoffs as a defining cultural moment. We are amplifying the postseason experience by pairing the electric energy of playoff hockey with original music from marquee artists like Jelly Roll, giving fans a whole new way to feel the game on and off the ice.”