Adanowsky Got Beck And Michel Gondry Involved In New Single “Chain Reactionary”

Back in 2004, Beck contributed his transcendently sad Korgis cover “Everybody’s Gotta Learn Sometime” to the soundtrack of Michel Gondry’s arthouse sci-fi rom-com Eternal Sunshine Of The Spotless Mind. Gondry also directed Beck’s videos for “Deadweight” and “Cellphone’s Dead.” Now the pair’s creative paths have crossed again.

Adanowsky is Adan Jodorowsky, son of famed filmmaker Alejandro Jodorowsky. Through mutual friend Sean Lennon, he recruited Beck to sing on his new single “Chain Reactionary,” from his freshly released album The Fool. The video, out today, is directed by Gondry. Adanowsky explains:

I emailed Michel Gondry asking if he wanted to direct a video for me and two days later he answered that he was already shooting! Michel was my neighbor when I lived in LA and when Sean introduced me to Beck, I texted him my song without ever meeting him personally. After that, a dream came true and a song and video were born. It just had to be the right song and time.

Watch the “Chain Reactionary” video below, where you can also stream The Fool.

The Fool is out now on Universal Music Group México.