When Sir Richard Branson introduced the top of his UK-based V Festival final yr, the Virgin Group founder ended a fest run that was greater than 20 years lengthy. The competition’s creation in 1996 arrived in a completely completely different panorama. Today, there’s a competition for each style and environment, and sufficient can’t-miss lineups to offer followers year-long FOMO. In an effort to chop by way of the competition muddle, Branson and a choose group will carry a completely new idea stateside in 2019.

Virgin has been tight-lipped to date on particular particulars, however the occasion will reportedly happen over two days on the east coast. “Having a competition out in the midst of a area with mud and dirt is one thing we’re steering away from,” mentioned Virgin Produced CEO Jason Felts. “We’ll be saying our first venue, which is world-class, with acceptable amenities versus simply kind of placing up phases in the midst of a area.”

No matter how the small print shake out, music followers ought to anticipate the sudden from Branson and his group.

H/T: Rolling Stone