Is Dead, Long Live

Elon Musk has taken another major step in his effort to, as they say, “make fetch happen,” officially changing the URL for to Not to worry, though, you can still type into your browser, like a normal person, and that’ll still take you to the same hell site overflowing with “pussy in bio” bots.

Musk announced the move on Twitter (a.k.a. X), tweeting out “All core systems are now on” The post was accompanied by a graphic that kinda looks like you could’ve made it with Microsoft WordArt in 2004. 

A further message alerted users: “Welcome to! We are letting you know that we are changing our URL, but your privacy and data protection settings remain the same.”

Musk officially launched the Twitter rebrand nobody asked for last summer, though he’d been teasing it basically since he bought the social media platform in Oct. 2022 for $44 billion. Musk has long been obsessed with “X”-based branding: His pre-PayPal start-up also used, his rocket company is SpaceX, and he even named one of his children with Grimes, X Æ A-12. (As John Oliver might say: “Cool.”)


In fact, Musk was so excited about transforming Twitter into X, that last summer he had a big X-shaped structure built on top of the company’s headquarters, which turned into a ridiculously bright strobe light at night. The city forced the company to take it down after, unsurprisingly, an array of complaints were filed. 

While the URL change might seem to signal an end-of-an-era moment for Twitter, the reality is, Musk is probably still facing a long, uphill, arguably futile battle to make everyone forget “Twitter” was ever a thing. Get rid of all the bird logos you want, it’ll probably be a cold day in hell before anyone starts saying, “Check out this dumb Elon Musk X,” instead of, “Check out this dumb Elon Musk tweet.”