REPORT: Spotify Exploring New Music Video Feature

Spotify is exploring the possibilities with video, which would allow the platform to compete with YouTube Music and more.

As shared on Twitter (see below), Spotify is experimenting with a tabbed interface for its Now Playing screen. The new feature allows users to explore different visual options to their leisure — Canvas, Album Art or Video.

The Canvas tab displays those short, looped videos, which many artists are already utilizing. Album Art is pretty self-explanatory, which shows the album or single art for a given release. Finally, there’s the video tab, which is likely a placeholder for official music videos and other content.

Spotify says it’s “still exploring” what to do with the video tab — but music videos seem like the most intuitive option to boost the music streaming experience. Much like what YouTube music already offers.

See below and read more here.

Spotify is finally working on a tab to switch between Canvas, Album Art, and Video (which is new!) pic.twitter.com/xOwvoSnBdV

— Jane Manchun Wong (@wongmjane) June 20, 2020