BookTok’s 11 Most Talked About Books Of The Year (So Far)

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TikTok’s book community has been responsible for millions of dollars of book sales and made authors household names. Here are 11 of BookTok’s biggest hits.

First, there was BookTube. Then Bookstagram. Now, one of the most prolific — and often drama-filled — online book collectives is on TikTok. In the past four years, BookTok, has gone from a scrappy, grassroots group that makes literature-centered content into a major and uncontrollable marketing driver of the publishing industry. BookTok has been personally responsible for millions of dollars of book sales and made authors household names in the process. The breadth of genres in the book industry also means that almost any kind of reader can find their niche. There are dark romance lovers, fairy porn enthusiasts, literary fiction champions, and horror aficionados. But sometimes, a book becomes simply inescapable. These titles don’t have to be from a popular genre, a well-known author, or even published this year. TikTok’s algorithm, and the push from BookTok creators, means that some books go from simply a fun read on the app to an industry staple. Here are 11 of the biggest hits BookTok couldn’t escape this year.