Pitchfork Being Moved Under GQ

Conde Nast has announced plans to restructure Pitchfork’s editorial operations by “bringing the team into the GQ organization.”

As Semafor’s Max Tani reports, Conde Nast announced the news in a note sent to staff on Wednesday. “The decision was “made after a careful evaluation of Pitchfork’s performance and what we believe is the best path forward for the beand so that our coverage of music can continue to thrive within the company,” the note reads.

As a result of the restructuring, Pitchfork’s editor in chief, Puja Patel, is leaving the company.

In a follow-up tweet, Tani reports that “Pitchfork is going to continue publishing, but [its] future seems unclear medium/long term. I’m told this was a business side decision, advertising is stronger at other Conde brands like GQ. ”

Pitchfork was acquired by Conde Nast in 2015.