This fact is an absolutely huge deal if you take a moment to think about it. There are obviously so many valuable raw materials harvested in deforestation, but that doesn't justify a ruination such massive scale. In addition to the destruction booming forest ecosystems, the deforestation industry is number 1 on the planet in terms carbon emissions, and furthermore, the rainforests being destroyed contain 70% all cancer eliminating properties.
There is no doubt that something needs to be done about deforestation on a big scale, and this is where the initiative Dance for 1 Meter comes in.
Founded by Ricardo Porteus and Tom Murray, who shared this mutual passion theirs when they met at Burning Man Festival in Nevada, D41M is looking to expand and form collaborations with some the biggest venues and festivals in the world. Dance music fans who attend venues partnered with D41M, such as Hï Ibiza by Ushuaîa Entertainment in Ibiza and the fresh HRBR Project in Governor’s Island, New York, will have the option to donate 1 Euro and save one square meter forest from deforestation forever.
Co-founder Ricardo Porteus gave out some updates on how the initiative is spreading and by the looks it this is something that might be taking the electronic music world by storm in the coming months:
Hï Ibiza owner, CEO & artistic director Yann Pissenem adds:
As electronic music lovers, we are not only expected to show love and respect towards each other, but also towards the environment. This is a great opportunity to do exactly that at virtually no cost, while doing one the things we do best; attending a good show.