On Aug. 9, music streaming giant Spotify announced a monumental partnership with Samsung.
The deal makes Spotify the official music provider for all Samsung phones, televisions, tablets, watches, and speakers. The application will be pre-installed on many new Samsung devices, much like Apple does with Apple Music on its devices. Spotify will also be integrated into Samsung’s voice assistant program and will work with Samsung’s smart-home applications.
Daniel Ek, CEO of Spotify, said in a company Q&A that this new partnership “reduces the friction for users to get Spotify up and running on multiple Samsung devices once the accounts have been linked.” He also noted that the partnership “allows us to create a seamless music listening experience together for the user that would be hard for either of us to build alone. We believe that this significant long-term partnership will provide Samsung users across millions of devices with the best possible music streaming experience, and make discovering new music easier than ever — with even more opportunities to come.”
While Ek didn’t mention any competitors in the Q&A, the partnership would allow Spotify to bolster its figures against Apple Music, which recently surpassed Spotify subscriber numbers in North America.
H/T: Rolling Stone
Featured photo: Spotify Newsroom