Cook says, “Apple is my own take on Personal Computer Music. I’ve always been interested in the blurred line between bedroom and professional studio production and at what point a personality either gets created or accidentally takes shape. For me, there’s a great sense of freedom in combining something slick with something naive reality where anything could happen.”
“In calling the album ‘Apple,’ I wanted to draw attention to one of the simplest, most everyday objects, which somehow contains references to almost everything imaginable—from computers to The Beatles, New York to Snow White and an entire world of history and mythology. A little free advertising doesn’t hurt.”
Watch the video for “Oh Yeah.”
01. Oh Yeah
03. Beautiful Superstar
07. The Darkness
Photo credit: Alaska Reid and Julian Buchan
PC Music will release Apple on September 18th, 2020.