Apple CEO Tim Cook has expressed some thinly-veiled concern regarding his competitors. In a new interview with Fast Company, Cook highlighted the importance of human-curated music services. Though he didn’t call out Spotify by name, Cook did directly highlight the difference between Apple’s human-driven and Spotify’s algorithm-driven curation approaches, even going so far as to say ”We [at Apple] worry about the humanity being drained out of music, about it becoming a bits-and-bytes kind of world instead of the art and craft.”

In an earlier Fast Company interview with Spotify CEO Daniel EK, EK countered Cook’s statement, by saying: “Music is everything we do all day, all night, and that clarity is the difference between the average and the really, really good,” seeming to suggest that adding the automated touch is a natural, time-saving decision.

Late last year, journalist Liz Pelly penned an immensely illuminating piece for The Baffler entitled, “The Problem With Musak,” which explored “Spotify’s bid to remodel the industry,” agreeing with Cook’s central point and ultimately arguing that Spotify’s goal is much, much deeper than meets the eye.

H/T: High Snobiety